Paw Pad Dog Grooming Academy
Course pipeline consistently booked 3-4 months in advance, attracting students from across the UK and overseas
A specialist dog grooming training academy in Cheshire needed to establish a strong online presence when their previous website person switched careers. Starting in September 2020 we created a new website, refreshed the branding, and implemented a targeted SEO strategy, the Paw Pad now regularly holds the page one rankings on Google for “dog grooming courses”.
This consistent visibility keeps their training academy booked 3-4 months in advance year-round, with students travelling from across the UK and internationally to train at their Northwich facility.
Results
We have worked with the Paw Pad since September 2020, achieving and maintaining Page one Google ranking for the highly competitive “dog grooming courses” keyword nationally. The academy now ranks in positions 1-10 for 108 keywords across the UK, including AI Overview placements – demonstrating complete organic search dominance. In 2025 alone, the website generated over 1,626 conversion actions including course enquiry forms, phone calls, and email enquiries.
The Google Business Profile added a further 225 calls and 1,530 clicks in the last 12 months. Through ongoing SEO, website updates adapting to new course offerings, GBP management, and Google Ads layered in during 2025 to support capacity expansion, we act as Paw Pad’s fractional marketing team. The result is consistent national visibility that keeps the academy’s pipeline full and enables confident business planning and growth.
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