Julian Bland Heating & Plumbing
From 1 keyword ranking to 63 Page One Positions on Google
A trusted third-generation family business operating from Middlewich and across Cheshire relied entirely on word-of-mouth referrals.
With virtually no online visbility and just one keyword ranking on Page One, they were invisible in local Google searches whilst competitors dominated the map pack.
After launching a new website in July 2024, professional brand photography, and targeted local SEO, the business achieved 63 Page One rankings for money keywords.
Results
Launched July 2024, the project included comprehensive keyword research covering 21 service pages, 9 blog posts, and 12 location landing pages targeting Cheshire towns. The business now ranks on Page One for critical commercial keywords including heating engineer, gas engineer, plumber, and boiler installation terms across multiple Cheshire locations. Since launch, the website generated over 2,300 conversion actions ( Source Google Analytics) including 1,137 online booking clicks, 1,123 phone calls, and 784 lead form submissions.
The Google Business Profile generated an additional 311 phone calls and 760 clicks to the website in the last 12 months. From complete online invisibility to Page One rankings providing a reliable foundation for long-term business growth in a market transitioning from boiler installations to heat pump services.
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