One Home Group
From startup concept to established care provider - complete brand and operational foundation delivered
A new care venture needed everything from scratch – brand identity, websites, recruitment integration, and operational support. Working with an existing client launching One Home Group in late 2023, we delivered a comprehensive brand foundation spanning two distinct divisions: One Home Care (children’s residential services) and One Home Property (supported living for adults).
From initial logo concepts to HR policy documents, we provided the complete digital and operational infrastructure needed to launch a professional care provider.
Results
We created a cohesive three-logo brand system with aligned visual identity across both divisions, developed two purpose-built websites – One Home Care focused on authority positioning with Indeed recruitment integration, and One Home Property designed to build trust with NHS and local authority commissioners. The scope extended beyond typical digital marketing to include business cards, presentation decks, branded internal documents, HR policy templates, and basic accessibility compliance.
Now established with professional offices in Blackpool, a growing team, and multiple operational homes, the business has the brand foundation and digital presence to work confidently with regulatory bodies, attract quality staff, and secure placements.
Video Testimonial
Watch Chris share their experience working with Bloom Digital Marketing:
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