In Business? Then You Need a Logo!
A logo is a visual representation of what your company stands for and the high standards for which your business is known for.
Your logo, once designed, is used on your website, on your social media platforms, in print and in many other ways.
So, getting the perfect logo designed is important to the ongoing success and progression of your business.
Some Well-Known Logos
When it comes to logos, there are a few that spring to mind straight away.
- Nike.
- McDonald’s.
- Coca Cola.
- Cadbury.
- The London Underground.
As you read these words, your brain automatically conjures up the logo and you simply can’t stop seeing the iconic ‘symbols’ that represent these global brands.
Yet behind every logo, there’s been a lot of thinking, designing and creativity.
The logo is also the pinnacle of what is sometimes called branding collateral, which includes fonts, colours, brand guidelines and more.
You might think this is just for huge conglomerates and global success stories … wrong!
Your business needs to be memorable, to stand above the competition, to become known for your strengths … and your business logo needs to be the best it can be, portraying all of this reassuring information to your customers.
Why You Just Can’t Skimp on Logo Design
Logo design isn’t something that can be plonked onto a word document or taken from Google images.
While your ideas might form themselves on a blank sheet of paper, the end product is something that requires lots of expert help.
Logo design requires lots of investment of time and expertise.
However, don’t feel that once you’ve nailed your logo that it’s a job done. Far from it.
That’s why here at Bloom Digital Marketing, we offer a superb branding package including a stunning logo that you’ll love and those all-important branding guidelines.
Why Does my Business Need a Logo?
Your business logo helps new customers recognise you and existing customers promote you.
It provides you with the confidence in your own abilities.
A good logo becomes an emblem of trust for all your existing customers and for new ones.
So that’s why it’s important that your logo is professionally created and expertly designed.
A logo is the chance for customers to make the decision to use you … or not.
A strong, memorable and cleverly crafted logo will stand out and ‘grab’ attention.
Lots of businesses make the mistake of thinking a logo is easy to create and that it doesn’t need much thought.
This is not only counter-productive, it can also be detrimental to the success of your business.
What is a Logo?
The amazing thing about logos is that once you’ve accepted a logo and it’s doing its job of representing the brand in question, you rarely question it.
Did you know there are several types of logo, for example?
There are emblems, wordmarks, lettermarks, and symbols.
Sometimes a logo is a combination of the above.
But you’ll be asking yourself, what makes a good logo?
- It is one that aligns to your products and services.
- It is simple.
- It is different.
- It is memorable.
- It symbolises your core message.
And yet nailing all this can be elusive without expert help.
What is the Process of Logo Creation?
Here at Bloom Digital Marketing, we understand that your business needs a logo that is designed quickly and assuredly.
The logo needs to communicate what you do and needs to connect on an emotional level with all your clients.
Our team will consider typography, colours, fonts and visuals.
The resulting logo will be positioned prominently on your website, on your social media platforms, on Google My Business, LinkedIn and on your emails.
This provides a coherent flow of communication that your customer trusts and understands.
The Bloom Digital Marketing team will do all the hard work for you in terms of logo design.
We use state-of-the-art software; we listen to your story; we know that you’ll be offering a solution to a problem in terms of your products and services.
The work we produce will go through several stages and process before ‘the one’ is chosen.
Is My Logo My Brand?
There is some assumption that a business logo IS the brand.
While a logo is part of the brand, it is not forming the entirety of the branding itself.
The logo is often the most visual and emotive element of your branding.
The rest of your brand is what’s known as brand guidelines and all business that mean … well, business! … have them.
A good example is Boots, the iconic British brand that has stores across the UK.
Their brand guidelines are legendary and it clearly pays off.
You never see their logo looking misshapen.
There is an immediate connection with the brand.
And it’s consistent on all platforms.
What are Brand Guidelines?
Brand guidelines are the result of you (and the Bloom team) crafting the perfect message including logo, your website and even marketing materials.
Brand guidelines are a set of rules and tools that will help consolidate and encourage trust in your business.
We’ve already touched upon several important elements such as colour palette, typography and fonts.
Other factors include spacing, graphics, typeface, symbols and brand tone.
The guidelines will also include rules and standards by which these elements can be used.
All these factors are considered and refined and they combine to promote brand consistency.
The message is clearly put across in a succinct manner, and helps get you recognised even more.
Can Brand Guidelines Be Used Elsewhere?
Once your brand is established then it will become something that is recognised and used elsewhere.
This is where the guidelines come into their own.
With the rules we provide, your branding remains professional and perfect.
Other elements that can be included in brand guidelines can be print guidelines, logo guide, digital guidelines, social media brand guidelines and more.
Physical guidelines are also important if you are sending something out to a client. Think stickers, business cards, letterheads, and compliment slips.
What is Brand Tone?
This is one of the most difficult elements to describe and yet is the most important.
Our branding team will listen and discover your tone.
The tone, once decided, will be the one aspect that will ‘speak’ to your customers.
The tone of your is something that is behind all the visual elements such as your logo.
Your brand tone is something that is conveyed intrinsically in your logo and is decided by the vocabulary, sentence structure and sentence length that will entice your customers to see that you are the solution to their problem.
Do Logos Change Over Time?
This is a difficult question to answer as the reply is yes and no.
There are brands that alter their typography over time.
The high street brand Next is one of them.
They have altered this over time to reflect trends and expectations of their customers.
The timeless brands tend not to change their logo over time, for example Coco-Cola.
While each case is individual, a good logo really shouldn’t need altering at least in the short term.
How Do I Begin?
If you’re a business that needs more customers (which business doesn’t!) and your website isn’t helping you get them, then there is something wrong.
It’s time to sit back, strip back and consider just why you’re not as busy as you’d like.
A badly designed logo will not be doing you any favours.
Chances are it is failing to attract, convey and convert those customers who need your products or services.
Check out our products and there’s be one that suits you.
