Digital Marketing Strategy
Let's establish what you need and create a plan that will help you get there.
Let's spend a little time now to save us wasting time and money in the future building the wrong thing.
The purpose of creating a digital strategy is to establish what your business needs, make sure we are all in alignment and create an actionable plan that will help you get there. After all you wouldn’t build a house without an architect and a plan – your business is no different.
We will hold two sessions including a Recommendations session, share our findings, provide you with a quote for implementation.
No commitment – this is your plan to take away.
We will follow the scope outlined below:
- Strategy Session: We’ll host a video call with you and your team to clarify why your business exists, how you help your customers and the success criteria for this project.
- Branding: We'll review your branding and logo and will recommend a rebrand if necessary.
- Competitor Review: We'll review your competitor's websites and the keywords they rank for so we can identify the competitive gap and what needs to be done to outperform them!
- Keyword Research : We'll research the main keyword themes, look at search volume and competiveness.
- SEO Assessment : We'll assess your visibility in search including the AI tools.
- Website Traffic Analysis: We'll review your existing website traffic and search engine performance to identify trends and opportunities for growth.
- Content Recommendations: We'll review your existing text content, photos and videos and recommend improvements so that they're relevant to your target market.
- Website Sitemap: We'll brainstorm with you to organise your website pages and blog posts into a structure that allows the best possible experience for new and returning website visitors.
- Google Ads Feasibility and Forecast: We will advise you on a Google Ads campaign and whether it is feasible for your industry, we can also audit a current campiagn.
- Identify your ideal customer: We’ll create an ideal customer persona to help us understand your target audience(s).
- Lead Capture & Nurturing: we’ll figure where your leads come from and how that information is captured - and recommend how you can nurture your potential customers.
- Recommendations Session: We will share our findings, create a 12 month roadmap and provide a quote for implementation. No commitment - this is your plan to take away.
During the first session, we’ll plan two hours with you and your team to learn as much as possible about your business, your business goals and your target market.
We’ll get clear on the success criteria for this project before we go off and do our research and develop the roadmap for you.
At the Recommendations Session we will walk you through our 12 Month Digital Strategy Roadmap: we’ll take everything we’ve learned during this process and develop an implementation roadmap tailored to your business.
You have a choice to work with us or use the roadmap to get quotes from other agencies.
Either way, you’ll have a clear plan about where to go from here to help your business grow through your digital marketing. And you’ll have a quote that is 100% accurate !
